The world of digital marketing is intimidating if you aren’t sure where to start. Whether you’re an SEO expert or someone who has no idea what SEO means, 360 Your Business can help you to develop digital marketing strategies that get real results.
Videos are incredibly popular on Facebook, Instagram and video-specific platforms like YouTube. Investing in videos is a wonderful way to share what you do with a global audience. What types of videos are the most popular?
- Testimonial videos
- Product demonstration videos
- Videos showcasing the history of your brand
- How-to videos
If you aren’t sure what to showcase in a video about your business, talk with the video production professionals at 360 Your Business.
In the world of print and digital marketing, Facebook ads are one of the best values in terms of potential reach and targeting specifications. For as little as a dollar a day, you can market your business, your website or your Facebook page to anyone in the world with a Facebook account. If you own a Mexican restaurant, your Facebook ads could target those living within 10 miles of your location, people interested in Mexican cuisine, foodies and your current customers. Since Facebook ads are such a small investment, you can also afford to play around with targeting to see what works.
Google displays results for inquiries based on pay-per-click results (PPC), organic results based on SEO and local results based on local SEO. If you own a business that primarily sells to your surrounding community, local search should be part of your digital marketing plans. Over half of the searches on mobile phones are local in nature, so if you aren’t marketing to the customers in your backyard, you’re missing out.
It’s Not Too Late to Develop a Digital Marketing Strategy
Are you still waiting to book your free, no-obligation walk-through with 360 Your Business? Your Google Business View tour could be a part of our next 25 million views. To get your free walk-through on the calendar, contact us today at 443-963-9394.