SEO, or search engine optimization, is the magical thing that helps your blogs and website rise to the top of search results. There are many different ways to help your business’s website rank higher, and today we are sharing some of our favorites.
Publish Quality Content
Content is king when it comes to optimizing your website. Well-written content that is relevant to your target user will result in traffic. Site traffic will, in turn, improve the authority of your site and its rank on search engines. When creating content for your site, keep in mind what keywords or search terms users would type to get there. Use these keywords a few times throughout the page, particularly in the opening and closing sections.
Keep Your Website Up to Date
Adding new content to your site regularly will also help to improve your SEO. Search engines view relevant sites as those that are continually changing and adding, so a blog or newsletter is a great way to keep things current and boost your search ranking at the same time.
Ensure a Quick Loading Time
If your web pages take a long time to load, users will often move on before they ever get to read a word of what you wrote. That practice will decrease the amount of time users spend on your site, increase your bounce rate and reduce how many pages the average user views. All three of those will decrease your rank on search listings. Try loading your website on a variety of devices, both desktop and mobile, and ensure that the loading speed is not too long.
Incorporate Video
Video is one of the best ways to improve the content on your website, which in turn raises your search engine rank. Video integration is interpreted by Google and other search engines as a sign of quality and depth. More importantly, video is a great method for sending a strong brand message, optimizing your web ranking and engaging with new customers at the same time.
Partner with 360 Your Business
360 Your Business is a marketing company specializing in video and social media optimization. Review websites and social media can make running a business feel like running a PR company. Instead of wasting time you could be spending running your business on Facebook and Yelp!, work with 360 Your Business to transform your online image and attract new customers. To get started today, give us a call at 443-963-9394.