Fullwidth Blog

The world of digital marketing is intimidating if you aren’t sure where to start. Whether you’re an SEO expert or someone who has no idea what SEO means, 360 Your Business can help you to develop digital marketing strategies that get real results.

Videos

Videos are incredibly popular on Facebook, Instagram and video-specific platforms like YouTube. Investing in videos is a wonderful way to share what you do with a global audience. What types of videos are the most popular?

• Testimonial videos
• Product demonstration videos
• Videos showcasing the history of your brand
• How-to videos

If you aren’t sure what to showcase in a video about your business, talk with the video production professionals at 360 Your Business.

Facebook Ads

In the world of print and digital marketing, Facebook ads are one of the best values in terms of potential reach and targeting specifications. For as little as a dollar a day, you can market your business, your website or your Facebook page to anyone in the world with a Facebook account. If you own a Mexican restaurant, your Facebook ads could target those living within 10 miles of your location, people interested in Mexican cuisine, foodies and your current customers. Since Facebook ads are such a small investment, you can also afford to play around with targeting to see what works.

 

Local SEO

Google displays results for inquiries based on pay-per-click results (PPC), organic results based on SEO and local results based on local SEO. If you own a business that primarily sells to your surrounding community, local search should be part of your digital marketing plans. Over half of the searches on mobile phones are local in nature, so if you aren’t marketing to the customers in your backyard, you’re missing out.

It’s Not Too Late to Develop a Digital Marketing Strategy

Are you still waiting to book your free, no-obligation walk-through with 360 Your Business? Your Google Business View tour could be a part of our next 25 million views. To get your free walk-through on the calendar, contact us today at 443-963-9394.

At 360 Your Business, we work every day to capture businesses of every size with professional photography and video designed to bring customers in the door. 360 Your Business was just named one of the top Google Trusted Photography teams by Google.

Our Top Trusted Photography Team Recognition

360 Your Business is now part of a distinctive group of photographers who have:

• Received over 25 million views on Google search pages and Google 360 virtual tours
• Been named Trusted Photographers by Google thanks to high-quality integrated 360-degree imagery
• Utilized Google Business View to help businesses stand out

What Does This Recognition Mean for You?

As one of our customers, this recognition from Google means that you are working with one of the premier Google Business View photographers in the world. We know how to photograph your business for print marketing and so that Google will take notice. This milestone also means that your business’s virtual tour has been seen hundreds of thousands of times on the internet. While you might not always view Google Business View as a backbone of your marketing strategy, it is working for you every day.

It’s Not Too Late to Get Started!

Are you still waiting to book your free, no-obligation walkthrough with 360 Your Business? Your Google Business View tour could be a part of our next 25 million views. To get your free walkthrough on the calendar, contact us today at 443-963-9394.

SEO, or search engine optimization, is the magical thing that helps your blogs and website rise to the top of search results. There are many different ways to help your business’s website rank higher, and today we are sharing some of our favorites.

Publish Quality Content

Content is king when it comes to optimizing your website. Well-written content that is relevant to your target user will result in traffic. Site traffic will, in turn, improve the authority of your site and its rank on search engines. When creating content for your site, keep in mind what keywords or search terms users would type to get there. Use these keywords a few times throughout the page, particularly in the opening and closing sections.

Keep Your Website Up to Date

Adding new content to your site regularly will also help to improve your SEO. Search engines view relevant sites as those that are continually changing and adding, so a blog or newsletter is a great way to keep things current and boost your search ranking at the same time.

Ensure a Quick Loading Time

If your web pages take a long time to load, users will often move on before they ever get to read a word of what you wrote. That practice will decrease the amount of time users spend on your site, increase your bounce rate and reduce how many pages the average user views. All three of those will decrease your rank on search listings. Try loading your website on a variety of devices, both desktop and mobile, and ensure that the loading speed is not too long.

Incorporate Video

Video is one of the best ways to improve the content on your website, which in turn raises your search engine rank. Video integration is interpreted by Google and other search engines as a sign of quality and depth. More importantly, video is a great method for sending a strong brand message, optimizing your web ranking and engaging with new customers at the same time.

Partner with 360 Your Business

360 Your Business is a marketing company specializing in video and social media optimization. Review websites and social media can make running a business feel like running a PR company. Instead of wasting time you could be spending running your business on Facebook and Yelp!, work with 360 Your Business to transform your online image and attract new customers. To get started today, give us a call at 443-963-9394.

In the sea of social media, it can be hard to stand out from your competitors. Thankfully, there are many different ways you can differentiate your brand and be remembered by your target customers.

Go to Your Customers

The most important strategy for reaching your customers on social media and increasing your visibility is putting effort into the right social media platforms. Think about your target customers and current customers and what social media platforms they use. If your customers find you on Facebook and share your content there, investing the greatest portion of your time into Twitter is not the best idea.

Make Partnerships

Social media users love interesting and exciting collaborations. Who could you partner with in a mutually beneficial business relationship? Even small partnerships, like posting two pieces of the other business’s content a week, can boost both of your brands. If you aren’t sure where to start, brainstorm products that your target consumers would be interested in or would purchase alongside your products. A small clothing boutique partnering with a local jewelry company could generate a great deal of social media buzz.

Create Compelling Videos

Video is one of the biggest trends in social media right now. Whether it’s cooking videos that can be watched in a minute or less or product demo videos, social media users love engaging with video content. Short videos are also the ideal way to pack a great deal of content into a small package. One recent research study demonstrated that an amazing 80% of social media users remembered video ads they watched within the last month and almost half of those users took a follow-up action. Videos aren’t just great for advertising on social media, they are also the best way to get immediate results.

Partner with 360 Your Business

360 Your Business is a marketing company specializing in video and social media optimization. Review websites and social media can make running a business feel like running a PR company. Instead of wasting time you could be spending running your business on Facebook and Yelp!, work with 360 Your Business to transform your online image and attract new customers. To get started today, give us a call at 443-963-9394.